A representative example of how I help teams restore trust in GA4 before investing in deeper analytics or reporting work. This approach is informed by leading GA4 migrations at companies like 23andMe and Life360, where measurement decisions had real downstream impact.

This project involved rebuilding analytics and reporting for a performance-focused eCommerce brand working with a marketing agency across Meta, Google Ads, GA4, and Shopify. The goal was to create a stable, defensible reporting foundation as the team scaled spend and channels.