Brand erosion doesn’t start with a bad product. It starts when a product stops asking anything of you.

When your biggest volumes and profits come from comfy, tech-dense SUVs, those defaults start pulling everything—even your icon—toward refinement, insulation, and spec bloat.

Has the modern world’s obsession with height—our towers, our SUVs, our hierarchies—made us forget the quiet dignity of being close to the earth?

Few car companies wear their eras so honestly as Alfa Romeo.

What happened to the most profitable big-volume luxury carmaker on earth, and what part of this story is about strategy, what part is macroeconomics, and what has to change?

Push an engine to its limit without relief, and you don’t just risk losing speed, you risk losing the engine entirely.

In a world engineered for ease, the manual transmission remains a quiet act of resistance.

Real beauty, real sexiness, is not about more. It’s about coherence. Proportion. The way something makes you feel seen, not small.

The headlines say EV sales are growing, but beneath the surface, consumer sentiment in the U.S. is cooling.

There’s a moment when the car disappears. You’re no longer behind the wheel, you are the wheel.

You press the throttle and...nothing. A pause. A breath. Then, suddenly, all hell breaks loose.

In the world of internal combustion, the V12 is king.

The Rolls-Royce is not simply luxurious—it’s an invocation of the divine feminine on four wheels.

The Countach is more than a car, it represents the evolving nature of masculinity